Aspire Concepts: Corporate Identity

I enjoy developing corporate identities and logos that effectively encapsulate everything the client wants to communicate.

Some clients have very specific ideas about what they want their logo to be and others are not so sure of the imagery but know what they want it to 'say'.

The logo on the left is a good example of a more complex logo design for World Shine Ministries, an Evangelical social aid organisation based in Uganda.

There were multiple symbolic elements to be incorporated into this identity. The global outlook is represented by the world with a yellow cross representing the Christian faith overlaying this in the corporate colours of blue and yellow.

In addition to this foundation was added the representation of an open Bible with a pair of hands of different colours over it symbolising prayer, work and unity of race.
Above is the depiction of a dove symbolising the Holy Spirit and lastly the overlapping flight paths of migrating swallows represent intercontinental evangelism and partnership.